The Heineken Silver Formula 1 Grand Prix of Las Vegas is a major sporting event that is constantly being talked about at the moment.
The famous slot machine manufacturer Aristocrat Leisure Limited seems determined to make the most of this.
This is probably why he just announced the recent signing of a multi-year sponsorship agreement between himself and the prestigious motor racing series.
The official competition slots for Aristocrat Leisure Limited
Based in North Ryde, a suburb of Sydney, Aristocrat Leisure Limited is currently the largest slot machine manufacturer in Australia. Internationally, it ranks second only to its main competitor, International Game Technology (IGT).
The group has just signed a partnership with the Heineken Silver Formula 1 Grand Prix in Las Vegas to become the official slots of the competition. It is well aware of the extremely strong interest in the event, and is eager to offer F1 fans its wide range of entertaining games that evoke the excitement of racing.
Incidentally, it must be acknowledged that this partnership agreement seems entirely logical for Aristocrat Leisure Limited. Indeed, this group has made a habit of signing with major sports brands over the past few years. These include, for example, the National Football League, better known as the NFL, as well as the Las Vegas Raiders and Allegiant Stadium.
>>> Also read: » The Las Vegas F1 Grand Prix approved until 2032 «
The Las Vegas Formula 1 Grand Prix was looking for a brand with local color
This recent merger was also welcomed by Emily Prazer, Commercial Director of the Heineken Silver Formula 1 Grand Prix of Las Vegas. As the car race arrives in a new city, she believes it was important to partner with a brand with local flavor. This is why the partnership agreement signed with Aristocrat Leisure Limited seemed entirely logical. Indeed, this slot machine manufacturer has been offering its innovation and technology to players on the Strip and Downtown, in particular, for years.
$1.2 billion in economic benefits for Las Vegas thanks to the Grand Prix
As a reminder, the Formula 1 Heineken Silver Grand Prix of Las Vegas is scheduled to take place from November 16th to 18th. It will feature a circuit around the famous Strip, stretching over 6.12 km with 14 different turns and a straight of approximately 1.9 km.
Extremely ambitious, this project is expected to create 7,700 jobs and inject no less than $1.2 billion into the local economy over the course of a year. It is expected to do more in this regard than the Super Bowl final, which will be played at Allegiant Stadium in February 2024. Indeed, this match is expected to generate only $600 million in economic benefits for Las Vegas. This represents roughly half of what car racing could bring in.
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