Regardless of the industry, it must be acknowledged that brands particularly enjoy partnering with a famous personality to promote themselves. This is also the case in the casino industry.
We just received further proof of this from the Partouche group. Indeed, the group has just officially signed a partnership agreement with tennis player Stan Wawrinka . Wawrinka will therefore become the ambassador for the Swiss branch of the famous French casino company for a period of three years.
Partouche, a major French casino operator also established in Switzerland
Founded in 1973, the Partouche group has established itself as one of the largest casino operators in France. While it is surpassed by its main competitor, Barrière, in terms of gross gaming revenue, it owns the most establishments. It manages around thirty complexes, including the Pasino in Aix-en-Provence, the Lyon Vert in La Tour-de-Salvagny, and the Casino in Divonne-les-Bains.
This doesn’t mean it’s limited to France. It also has establishments in Tunisia, Belgium, and Switzerland. In the latter country, it owns the Crans-Montana Casino and the Lake Geneva Casino in Meyrin. Through the latter, the Partouche group recently launched the online gaming platform Pasino.ch. It was precisely to promote this platform that the casino operator approached Swiss tennis player Stan Wawrinka.
>>> Also read: » Jean-Claude Van Damme as the face of Casino777! «
Stan Wawrinka: A talented tennis player ranked number 3 in the world
Born on March 28, 1985 in Lausanne, Stan Wawrinka has been a professional tennis player since 2002. Sometimes nicknamed Stan the Man or Stanimal in reference to his power, he has won 16 singles titles on the ATP circuit, including 3 Grand Slam tournaments: the Australian Open in 2014, Roland-Garros in 2015 and the US Open in 2016. He thus managed to rank as high as third in the ATP rankings in January 2014 and September 2016.
For a period of 3 years, he has just signed a contract with the Partouche group to become the ambassador of its Swiss branch and in particular of its new online casino launched during the month of November 2020.
Other famous ambassadors of online gambling sites
This isn’t the first time that online gaming platform operators have partnered with celebrities to promote their offerings. Just a few weeks ago, another tennis player, Frenchman Benoit Paire, became an ambassador for the Bravospeed online lottery.
We can also mention the case of the number 1 online casino in Belgium: Casino777. Managed by the Casino de Spa, it has become close to the actor Jean-Claude Van Damme. A huge Hollywood star in the late 80s and especially in the early 90s, the latter has lost a lot of his notoriety. However, he still enjoys a good popularity among the public.
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